To attract people, Wisconsin looks to transcend its cheesy reputation

9 Oct 2017


Cheese. Cold winters. Packers.

When people in other parts of the country think of Wisconsin, those are some of the main ideas that come to mind, according to a survey conducted last year by the Wisconsin Economic Development Corp.

Or, as one survey respondent from a neighboring state put it: "I thought it was just farms and bars."

State officials counter that Wisconsin has developed far beyond its reputation as an agricultural rust belt state.

"It's not only beer and cows," said Lt. Gov. Rebecca Kleefisch in an interview. "We're biomedical. We're aviation and aerospace. And now (with the pending arrival of Taiwanese manufacturer Foxconn) we're LCD and software and the cutting edge of information and internet and high-end technology."

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