Downtown Neighbors

Downtown Neighbors Main Photo

28 Dec 2014


Small Business

Rory Feddersen has a ‘simple’ dream: For his business to stand the test of time. Showing no signs of slowing down, he has done his part to do just that in the past 15 years since he opened Simple Sports, now located at 400 Main Street.

Originally from the Midwest, Feddersen traveled the country before returning to settle in the Chippewa Valley. Once there, he began managing a bike shop in Menomonie under Jim Rolbiecki with Riverside Bike and Skate. This opportunity was the platform that he needed to gain valuable business experience, and Simple Sports opened three years later in December of 1999.

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